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Impact reports > 2023 Impact report

2023
Impact Report

Introduction
Planet
People
Income
Goals
Introduction

Our journey this year

Foreword

I’m very pleased to share our latest Impact Report. Looking back on 2023, I’m proud of what we have achieved at erjjio and I look forward to continuing our mission during 2024.

In particular, I’m delighted that we are now at the final stage of our B Corp certification process and we’re all looking forward to reaching the finish line very soon. It has been a long and challenging journey, but extremely worthwhile.

I’m a strong believer in the importance of courage and determination in the pursuit of goals, whether that be in business or life in general. When times get tough, we must dig deep - and have the courage and determination to keep going. The planet continues to face enormous challenges with climate and biodiversity, but we must continue to hope for a better future. I’m feeling encouraged that the B Corp movement has continued to accelerate during 2023, with nearly 8,000 global businesses now certified and working to demonstrate that an inclusive, equitable and regenerative economy is possible, if we put our minds to it. If you haven’t yet started your own B Corp journey, I strongly encourage you to do so.

Whilst we’ve made great progress this year, there’s always more to be done. I look forward to raising the bar and holding ourselves accountable to even higher standards in 2024.

I hope you've made strong progress this year too.

Let's dig deep, and keep going.

Ben-Clifford-Note

Ben Clifford

Founder & Managing Director

Our purpose

GreenHosting-Icon-min

At erjjio, we believe in using business as a force for good, for people and the planet. Ultimately, our vision is to create:

A sustainable world, in which we lead fun and fulfilling lives

Our mission through which we strive to achieve that vision, is to:

Radically reduce the Internet’s environmental impact by creating low-carbon websites powered by 100% renewable energy

next chapter: planet
Planet

For our planet

UN Sustainable Development Goals

As always, taking action on climate change is at the heart of our mission, with a particular focus on the transition to renewable energy in data centres and a reduction of the Internet’s environmental impact. This focus aligns with #13 of the United Nations Sustainable Development Goals (SDGs) - “Take urgent action to combat climate change and its impacts”.

E_WEB_13@2x

“Take urgent action to combat climate change and its impacts.”

Website carbon

The average homepage carbon emission figure for client sites we created during 2023 was again 0.2 grams per page view, which is 75% lower than the global average of 0.8 grams for web pages tested at websitecarbon.com (their previous average was reported as 0.5 in 2022 and we were 60% lower than that on average, during 2022).

Read more

Website carbon


Towards the end of 2023, the creators of the Website Carbon tool
announced a major change in their calculator’s approach. Previously, its green (good) / red (bad) background colour in the output report focused on whether the site is “better than” / “worse than” a certain % of other websites, with a relatively “good” result essentially being anything that was better than average.


Their new approach takes inspiration from energy efficiency ratings of household products, vehicles and buildings - with websites additionally rated on a scale from A+ (best) down to F (worst).


We welcome and embrace this new approach, and our initial tests reveal that it’s (rightly) necessary to be very ambitious with website efficiency and data reduction, in order to score the top ratings of A or A+. We will continue to explore this new rating system during 2024 and the possible opportunities that might exist for us to innovate our range of optimisation techniques, as we strive for as many of our client sites as possible to achieve the top rating.

Carbon emission per page view

0.2 g

lower than average

75%

Data centre partnership evolution

Prior to this year, our erjjio servers were hosted in a UK data centre in Hemel Hempstead owned by a global data centre operator called NTT. During 2023, NTT announced that this data centre would be wound down. In light of this and as part of a broader data centre strategy review, we moved our servers to an alternative data centre operator called Netwise, in their brand new London East location.

This new data centre offers a number of key benefits:

  • A continued commitment to the use of 100% renewable electricity
  • On-site solar power generation expected to be online within the next 12-18 months
  • World leading PUE of 1.05 (the key measure of energy efficiency for data centres)
  • Ultra-efficient, innovative cooling systems
  • Security certified with ISO 27001:2013

Tree planting

Through our ongoing partnership with Eden Reforestation Projects, during 2023 we planted 4,119 trees on behalf of our clients, up very slightly by 1% from 4,094 in 2022, bringing our all time total trees planted to 17,414.

Read more

4,119

trees planted

Travel and co-working

During 2023 our entire team continued to work either from home, or within walking distance of our co-working space called Second Home London Fields, in Hackney (East London). Second Home is a Certified B Corp which shares our commitment to people, planet and renewable energy. All client meetings usually take place online, and when we occasionally attend London business events, we travel using local public transport. We therefore have an extremely low carbon footprint from travel.

Global Good Awards sponsorship

We are proud to have sponsored the Tech for Good category of the Global Good Awards for the 4th year running (including the provision of green hosting for their website). Founded in 2015, the GGA awards reward businesses, NGOs, charities and social enterprises of all shapes and sizes around the world, that are blazing the trail for purpose-driven sustainability and ethical leadership. They recognise leaders who are achieving practical, real-world impact that is both scalable and replicable – and who have inspiring stories to tell.

GGA

next chapter: people

Tree planting


In the 3 previous years, we had averaged yearly growth in trees planted of 18%, so this 1% growth figure was unusual. The key reason for the unusually low figure was a change in strategy and partnership agreement which Eden Reforestation Projects announced during 2023. They adapted and shifted towards a holistic landscape restoration strategy, rather than focusing purely on reforestation projects and they have explained more on their website here
.

 

As part of this strategic shift, during 2023 our per-tree donation costs multiplied substantially and became 7.5x higher per tree than they were at the start of the year. In order for our treasured partnership with them to remain financially viable for us, we needed to restructure our own service pricing and adjust our tree planting quantities.

 

The key changes we made were to simplify our hosting service into a single Green plan with 1 tree planted per client per month (as before), and we discontinued our Pro plan for which we previously planted 2 trees per client per month. We also reduced our new-project-bonus from 100 trees to 50 trees. Our monthly tree quantities for hosting Performance Boosts and Care Plans remain unchanged.

 

We are pleased that despite these significantly increased costs and reductions in tree allocations to some of our services, we still managed to slightly increase our trees planted for the year as a whole, compared to 2022.

People

For our people

Team happiness

At the end of every year, we survey our whole team and ask for their feedback about what’s going well, what we should work on improving, and how happy they are in their role (out of 10). In 2023, the average happiness score was 92% (9.2 out of 10), which was the same as 2022. Team happiness is very important to us and while we’re proud of this result, we hope to move it even closer to 10 in next year’s survey.

Team-happiness

Gender diversity

Our team of 8 people (including full-time and part-time) remained the same as in 2022; the gender split is currently 50% female and 50% male.

50/50

Ethnicity

%
Southeast Asian
%
White British
%
South Asian

Volunteering

We have a paid-time-off volunteering policy in place and encourage our team members to get involved in local projects, particularly those relating to the environment. Unfortunately as a team we did not manage to put this into action during 2023, however we will continue to work on this goal during 2024.

Healthcare

Since 2021, all core team members in our Philippines location have been provided with a comprehensive benefits package, including high-end private healthcare insurance, dental coverage and social security contribution matching.

Team growth

During 2023 our team size remained the same as in 2022, at 8 people in total; there was zero attrition. During 2024 and beyond we hope to grow the team further, and to support the community in London by offering opportunities to the local workforce too.

Team growth
next chapter: income
Income

Clients and growth

Top clients
by revenue

Our top 5 clients by revenue in 2023 were 3 sustainability consultancies called Planet Mark, JustOne and Envision, and 2 nonprofit organisations called Barking & Dagenham Giving and the Institute of Fire Safety Manager (IFSM).

Client sector
breakdown

We are selective about the organisations we work with (as described in our Code of Ethics policy), and we aim for all accepted clients to share our commitment to environmental sustainability. 

Some of our clients are particularly purpose-driven, such as sustainability consultancies and B Corp companies, and our breakdown for 2023 is shown below. “Standard businesses” are clients that don’t directly have an environmental or social purpose at the core of their mission, but are nonetheless likely to include sustainability as an important element of their values.

The total proportion of our revenue coming from purpose-driven businesses, charities and nonprofits in 2023 was 76%, which is substantially up from 54% in 2022. The proportion of “standard” clients by number (which is very similar to the previous figure of 68% in our 2022 breakdown) is relatively large because many of these are ongoing hosting and / or maintenance clients, whereas the majority of our annual revenue each year is generated from web design / development projects. 

Clients by number
Clients by revenue
2023 - Clients by number v2-min
Clients by revenue
2023 - Clients by revenue v2-min

Supporting charity work in Gaza

During 2022, we began working with the Palestinian charity Welfare Association and we were deeply saddened to observe the escalation of conflict in Gaza towards the end of 2023. We remain committed to supporting their crucial efforts to provide aid to those in need, with over 1 million people in Gaza now facing catastrophic levels of food insecurity and famine. We encourage you to donate to their emergency appeal if you can.

Erjjio-Heart

Revenue growth

Our top-line growth was strong again, with revenue up by 51% compared to 2022. Our previous year-on-year growth figure was 40%.

51%
next chapter: goals
Goals

Looking to the future

We are proud of what we have achieved during 2023, but there is always room for improvement and we strive to improve further next year. Our goals for 2024 will include the below focus areas.
Group 392

B Corp certification

Having successfully passed the Evaluation stage of the certification process in August this year, we are currently looking forward to the final Verification stage. We were hoping that this would be completed before the end of 2023, but our wait in the Verification Queue has taken a little longer than hoped and we now expect to reach the front of the queue at the start of 2024. All being well, we will pass this stage successfully and achieve our certification very soon!

Community

We have recently been in discussions with a local organisation in Hackney which provides education and training opportunities for local young people looking to begin their careers in tech and digital services. We plan to offer work experience opportunities for these young people as part of our goals to give back and support the local community.

Carbon emissions

As a very low-carbon business already, our focus in the past has primarily been on the measurement and reduction of website carbon emissions - and we look forward to innovating our techniques further during 2024 as part of the new Website Carbon Rating system described in this report.

However, we recognise the importance of also formally tracking the carbon emissions of our business as a whole, and in 2023 we aimed to begin tracking this in earnest, however unfortunately we haven’t quite managed to put this plan into action yet. We will continue working on this during 2024.

Volunteering

We aim for the whole erjjio team to get involved in local volunteering projects, using paid days off from work. Projects will ideally be of an environmental nature, such as local tree planting.

Onwards!

Rocket
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and created using low-carbon web design principles

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© 2025 Erjjio Studios Limited

Registered in England & Wales | Company No. 10470799 | VAT No. GB 262 2271 28

This website is powered by 100% renewable energy and created using low-carbon web design principles

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White Collar Factory
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EC1Y 8AF

0203 290 0284
hello@erjjiostudios.com

Registered in England & Wales | Company No. 10470799 | VAT No. GB 262 2271 28

© 2025 Erjjio Studios Limited

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