SEO & AEO
Impact Engine is our new service, built to grow your enquiry volumes and amplify your impact through traditional search and the new world of AI-powered answers.
Search has changed. It’s time to adapt.
Impact Engine combines a rigorous Search Engine Optimisation (SEO) foundation with cutting-edge Answer Engine Optimisation (AEO) - so you're visible wherever your ideal clients are searching.
People no longer just Google things and click links. They're getting answers directly from ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini - and most businesses are invisible there.
At the same time, the traditional SEO agency model is broken. Overpromised results. Automated reports full of overwhelming data that doesn't connect to your actual enquiry volumes. Long contracts that make you commit, regardless of results.
We built our Impact Engine service to fix both problems at once.
Traditional SEO
Keyword research and strategy, technical auditing, on-page content improvements, competitor monitoring, Google Search Console management, and authority-building through strategic outreach and digital PR.
Answer Engine Optimisation (AEO)
Strategic positioning to appear in AI-generated answers. Citation monitoring across ChatGPT, Perplexity, Claude and Google AI Overviews. Content structured for the way AI engines extract and present information. Most of your competitors aren't thinking about this yet - and that's an opportunity to get ahead of the curve.
What we do differently
Human reporting, not automated noise
Every month you get a plain-English slide deck written by a person - not a generated PDF full of overwhelming data. What we did, whether it worked, and what we're doing next.
Accountability tied to real business impact
We track the metrics that actually matter: total enquiry volumes and search visibility across both traditional and AI engines. Not just keyword rankings for their own sake.
No contract lock-in
We offer monthly billing which you can cancel at any time. We don't lock you in, because we expect the results to speak for themselves. Stay because you want to, not because you have to.
Fast action
Within 7 days of onboarding, you'll have a strategy presentation, a populated reporting dashboard and a 30-minute video call to review everything together. Value is visible early - not eventually.
How it works
Days 1–7: Foundations
Keyword and AI citation research, competitive analysis, technical audit, and reporting dashboard setup.
Day 7: Strategy delivered
You get a plain-English strategy presentation, a bespoke performance dashboard populated with baseline data, and a 30-minute video call to align on priorities.
Weeks 2–4: Implementation begins
Focused work against the agreed strategy. Direct access to your specialist throughout.
End of month 1: First review
Slide deck report, updated dashboard, and a 30-minute video call to review early progress and plan the next 30 days.
Ongoing: The cycle repeats
Every month: work, reporting, accountability, refinement.
Is it right for you?
Impact Engine will likely be a strong fit if you:
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Have an existing website and an established business
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Offer a service, rather than selling physical/e-commerce products
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Want genuine accountability and reporting tied to enquiry growth
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Have been let down by SEO agencies before
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Understand that building lasting search authority takes consistent effort - and some patience
It's probably not for you if you're looking for an overnight "page 1 in 30 days" fix, the cheapest option on the market, or a purely hands-off arrangement where you don't have time for a monthly catch-up.
We're running a founding pilot
Impact Engine is currently in its pilot phase with a small number of founding clients. This means:
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Discounted pricing, locked in for 12 months
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Monthly billing, cancel any time (no commitment required)
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Direct influence over how the service develops
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First-mover advantage in AI search optimisation
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