Crosstown Rebels

Revamping a world famous electronic music record label

Our Role
  • Major revamp
  • Migration of extensive back catalogue
  • Featured campaign pages
  • Green hosting
Music

Crosstown Rebels has forged a path for the last 20+ years as one of the world’s leading electronic music labels.

Website
Carbon Rating

A

Carbon Reduction
Achieved

98%

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The existing website had become very dated and needed a full refresh in order to maintain the label’s cutting-edge image. The label is also now focused on setting the agenda for the future of sustainability within the electronic music industry – including the creation of Crosstown Consciousness, a project that focuses on making every aspect of Crosstown Rebels as green and sustainable as possible.

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We created a crisp, minimalist site with several custom directories allowing them to feature their roster of artists, extensive back catalogue of releases and podcast episodes.

The new website used some very heavy image files on its homepage, and our light-weight, optimised new version achieved substantial reductions in its website carbon footprint. And of course, we moved the site from the previous bog standard hosting onto our fast, powerful, 100% renewable energy hosting service – helping the brand to take another step forward on its sustainability journey and achieving a 98% reduction in emissions overall along with an “A” website carbon rating.

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