JustOne
Sparking positive change
Crosstown Rebels has forged a path for the last 20+ years as one of the world’s leading electronic music labels.
The existing website had become very dated and needed a full refresh in order to maintain the label’s cutting-edge image. The label is also now focused on setting the agenda for the future of sustainability within the electronic music industry – including the creation of Crosstown Consciousness, a project that focuses on making every aspect of Crosstown Rebels as green and sustainable as possible.
We created a crisp, minimalist site with several custom directories allowing them to feature their roster of artists, extensive back catalogue of releases and podcast episodes.
The new website used some very heavy image files on its homepage, and our light-weight, optimised new version achieved substantial reductions in its website carbon footprint. And of course, we moved the site from the previous bog standard hosting onto our fast, powerful, 100% renewable energy hosting service – helping the brand to take another step forward on its sustainability journey and achieving a 98% reduction in emissions overall along with an “A” website carbon rating.